With the start of fall and temperatures turning cooler one can’t help but think of the coming holiday season. For most of us that conjures up visions of family food and fun but for small business owners it also means increased inventory, 假期工作人员噩梦和漫漫长夜. Here are some tips to help you make it through the holidays and maintain your sanity.
Take some time to strategically plan your holiday marketing. 鼓励消费者购买, 制定一份详细的销售计划, discounts and giveaways leading up to the holiday season. Identify the marketing channels that are most likely to give you a good return on your investment, 这是否意味着脸谱网广告, 直邮明信片, 电子邮件广告, 或者传统的报纸或广播广告. 使用你所拥有的所有数据, including what customers responded to last year, 现在的趋势是什么, and what you know about your loyal customers’ needs and tastes.
如上所述, social media is a great way to promote your business, 节日期间的品牌和产品. It’s also a great tool for your business year-round, but it’s especially great around the holiday season. Platforms like 脸谱网 and Instagram give your business a free and wide-reaching tool to connect with customers. You can use social media to promote new products, holiday sales and/or gift ideas. The options are truly endless when it comes to using social media this holiday season. Just make sure you’re staying active and consistently posting new content.
Just in case you’ll need extra staff during the holiday rush, start the hiring and training process early which gives you the time to adequately screen applicants, 提供适当的培训. You can also compile a list of seasonal workers or freelancers who you trust. Reach out to them ahead of time to confirm availability and build a schedule. A well-trained staff of seasonal workers can ease the burden for your full-time employees and decrease the chance that customers will have a bad experience that keeps them from coming back.
A lot of your success during holiday season will depend on what you’re able to offer your customers when they want it. 首先是库存. 看看去年的销售额, owners can gauge the products that resonated best with customers along what didn’t do as well. 还记得, it can be just as bad to order too much of a product as it is to run out of product that’s in high demand. Also make sure you have a plan to purchase extra inventory quickly if your holiday sales are better than expected.
Nearly every business offers discounts and promotions during the holiday season. The key to successful seasonal sales is finding out what sets your business apart from the rest. 这就是你独特的销售主张，或者USP. This is what makes your store, brand or product better than all the rest. 是什么让你与众不同?? 为什么你是最棒的? Focus on this when advertising to your shoppers around holiday time. Perhaps you offer complimentary gift wrapping, a great return policy or free shipping. These perks might seem insignificant, but they have the power to sway shoppers.
Implementing some of these strategies can help to make the holidays a little less stressful for you and your staff. And don’t forget to plan for Small Business Saturday, November 24th! 开始假日季节 by getting your business involved in the shop small movement now，并利用 free promotional materials available to small businesses. More than 112 million customers reported shopping on this day celebrating small businesses last year!